In today’s competitive market, companies are always looking for new and innovative ways to get attention and rise above the noise. Digital advertising may be growing, but outdoor advertising holds its own as an incredibly effective, not to mention eye-catching, bold, and memorable medium. That is where custom inflatables can help.
Personalized advertising inflatables are one game-changer for brands of any business. From colossal product replicas to inflatable arches at venues, these colourful, creative units have become one of the best methods to draw people closer, raise the brand’s visibility and recognition among the masses. For those wanting to take outdoor advertising to the next level, here’s how custom inflatables (such as the ones they produce at GotInflatables) will transform your marketing game.
What Are Custom Inflatables?
Promotional inflatables are unique, balloon-like structures that come in all sorts of colors, sizes, and shapes. Constructed from sturdy stuff such as PVC or nylon, they can be customized to look like logos, products, mascots, or even full buildings. Play activities. Inflatable playgrounds can be used for various forms of pla,y such as:
- Cold air inflatables
- Sealed air inflatables
- Rooftop inflatables
- Inflatable product replicas
- Inflatable toys or costumes
- Helium advertising monsters/balloons
- Backdrops, tents, and interactive inflatables
- Custom Inflatables That Work for Outdoor Advertising
Made for High-Traffic Areas with Instant Visibility
From sidewalk, storefront, or event, all the way to an international crowd, custom inflatables are sure to attract attention. Their size, mobility, and color ensure that they catch the eye, and they are nearly impossible to overlook. For brands, this is more walk-in traffic, more eyeballs, more engagement.
Unique Brand Identity
Now imagine a 20-foot inflatable version of it in your store. Or a bespoke inflatable mascot at your event. “Images like these automatically relate back to the design and, in turn, your brand and act as that image in the mind of the consumer to connect you to that brand,” Andy adds.
Reusable and Cost-Effective
Custom inflatables are a one-time spec compared to billboards and flyers, that is only good for a period of time. They are built to last and will be used a number of times, across several events and campaigns, making for a really good ROI for businesses of any size.
Social Media Magnet
And in the age of Instagram and TikTok, custom inflatables are the perfect photo op. Quirky, oversized visuals are popular with customers, and your inflatable can make the perfect subject for social media posts that generate free organic promotion.
Excellent for Events & Promotions
You name the event, from a grand opening, trade show, fair, or sports organisation, and you will create atmosphere and visual impact. They’re an ideal way to direct traffic to a path, show the way to a portal, or just add a playful and celebratory touch.
Categories of Custom Inflatables and Their Marketing Applications
Here are some popular styles of inflatables and how they can play a role in your advertising strategy.
Inflatable Product Replicas
Transform your product to a large, irresistible 3D display. Big soda can, sneaker, or hamburger makes the people walking by take a second look, and notice your store or booth!
Inflatable Arches
Great for races, fairs and trade shows, branded inflatable arches really make an entrance! You can add your own logo, message, or sponsor details.
Air Dancers (Fly Guys)
These wiggly inflatables are perfect for snatching attention along highways and bustling streets. They’re always scanning their surroundings with jerky movements that draw attention to your position.
Inflated Mascots and Characters
Express your brand’s personality in a fun and interactive manner. Perfect for kids’ events, sports teams, or themed promotions.
Helium Advertising Balloons
Soaring over buildings and events, off the ground, these balloons stand out from far away. They’re perfect for high-rise locations and vast outdoor spaces.
Types of Businesses that Profit from Custom Inflatables
Inflatables are versatile and can crossover to almost any industry. Top Sectors Benefiting from Inflatable Advertising. Here are just a few of the industries seeing results from their use of inflatable advertising.
Retail: Grand Openings, Sales promotions, Retail store events
Automobile: Special sales and seasonal dealership events
Food & Beverage: Food launches, pop-up shops, festivals
Education: School mascots, fundraisers, and open days
Entertainment: The premieres of movies, theme parks, and music festivals
Real Estate: Open house and local marketing
Why You Should Select GotInflatables As Your Custom Inflatable Supplier?
If you’re committed to incorporating inflatables into your marketing strategy, GotInflatables. com has been an industry leader for over 10 years and has thousands of satisfied clients.
100% Custom Design
GotInflatables has full design freedom. You can realize whatever your idea may be, whether it’s a corporate mascot, a basic form or even a detailed recreation of a product.
High-Quality Materials
Their inflatables are made with high-quality UV-resistant vinyl materials, which will make them last for their long-time usage in all different weather.
Fast Turnaround Time
And, being U.S.-based and with an in-house staff, GotInflatables can guarantee fast delivery, even urgently important for offer campaigns or events.
Affordable Pricing
They provide some of the largest returns in the industry, empowering small and national businesses to get the most for their marketing dollar.
Nationwide Shipping
No matter where you live in the U.S., you’ll have your custom inflatable delivered to your doorstep along with the rest of the items required for setup (blowers, tethers, manuals).
Real Life Examples of the Power of Inflatable Advertising
- Numerous companies have found inflatables to be a valuable contributor to their advertising efforts:
- Up to a 60% lift in footfall during promotions
- Better event and expo Brand Recognition and Recall
- Strong engagement and sharing on social media
- Improved customer experience with interactive graphics
Final Note: Are Custom Inflatables for You?
If you want to stand out, make a splash, and step up your outdoor advertising prowess, then custom inflatables are a brilliant and inspired option. They are an affordable, reusable, and maximum visual impact tool.
By going through a reliable supplier like GotInflatables.com, we’ve got you covered, your inflatable will be manufactured professionally, safe to use & just plain awesome to see. If you’re a small business owner or a corporate brand manager, the advantages of using inflatable advertising are undeniable.
Change your approach as a marketer today – go big, go bold, go inflated.
